Sustainable tourism and Companies
Increased consumer demand for sustainable travel

Most travelers worldwide want to travel more sustainably, with almost half willing to pay extra for it, but only a third know how to make such choices. These data are based on recent research from Google.

The leading company conducted a survey in the United Kingdom, the United States, France and Germany, and found that 82% of people now focus on sustainability, compared to before the pandemic, and recorded an increase of 70 % in the number of travelers looking for sustainable travel options in 2021.

It was also noted that 46% of passengers are willing to pay more than 2% extra for a carbon-neutral flight and that 71% believe that travel companies should offer more sustainable options.

The survey also found that 37% of respondents worldwide do not know how to make more sustainable travel choices.

Sustainable tourism and Companies

This demand was something that couldn’t be unanswered from Google and they are already working on new features to help users get the expected results while using the famous google platform.

You can read here details in an article from Sundar Pichai CEO of Google and Alphabet.

From day to day people are starting to question themselves about the actions that can be made to help the planet. Actions that can be made daily. From browsing with ecosia to our daily shopping behavior, traveling, eating, and so on we are expecting our choises to have an impact and this impact to be shown. Not just words.

Consumerism has reached its peak and now it is obvious that the world should follow another way if it wants to continue without bigger problems. Companies should adapt to this cultural movement as consumers seem to make it their new normal in the way they select their providers. 

Do you want to know how you can be a more responsible traveler? Start here with the definition of Responsible Tourism.

Google’s head of travel, Finnbar Cornwall, noted that Google introduced carbon emissions data on its flights and search results last month. He said brands that take steps towards sustainability can improve their image, show customers that they are innovative, stay ahead of incoming regulations and reap the economic benefits.

“One thing that has emerged is that consumers are looking for brands that will guide them to make sustainable choices. “People are looking for sustainability, because that way they feel they are doing something good,” Cornwall said.

He advised travel companies to shift sustainability from being a big complex issue to smaller changes and turning to positive choices. He urged them to measure the impact and understand the knowledge. As a last thing Cornwall notices that there is still no company as a leader in the sustainable tourism field.

Is 2022 going to be a year that can introduce a better picture?